https://youtu.be/az6NibAUf7Y

THE WINNING MENTALITY – Powerful Motivation 2017

What do you need to get top rankings on Google? What’s the secret sauce of success? There are many ingredients in the mix, but here are three of the most important that you need to concentrate on.

1.)  Keyword Relevant Copy and Content.

Whatever the keywords you want to get found under, be sure that you have enough copy and content about those specific word. Which would give Google a reason to rank you in the first place.

If for example, one of you priority keyword is “computer training software”. Create a separate page or section for this keyword (at least a few paragraphs) using the keyword in the headline.

The first sentence, the last sentence as well as wherever it makes logical sense in order to achieve the keyword frequency and “density” that search engines are looking for.

Additionally, by including on this specific keyword page either articles, pdf files or news items about your keyword, will help you improve your chances of a better ranking.

Give google a reason to rank you at the top. He with the most relevant copy wins .so make it rich and deep.

2.)  Can the search engines read and “crawl” all the pages and content on your site?

Probably the biggest surprise to most marketers is that the search engines are unable to either navigate or read most of the content on their website.

If they can’t read your copy, then it’s not surprising that you’re not getting the rankings or traffic to your website that you aspire to.

As search engines basically read html, sites which are either “dynamic”, or created in other formats such as cold fusion, asp or php often can’t be read by the search engines.

Even if they can read the content on your site, they often can’t navigate it properly or just bounce “off the walls” as there are no specific links or site map on the site to tell the proper sequence or where to go next

Want to see what Google is indexing on your website? Go to http://www.gritechnologies.com/tools/spider.go and type in your website name to see how many of your pages are being seen by Google.

3.)  Links… Why They Are So Important?

Link popularity is one of the most important factors search engines use in determining where you will place in the search engine for your keywords, and phrases, as it helps them to determine how important or popular your site is.

In essence the search engines are saying” we’re going to give top ranking to sites that have a lot of other important and relevant sites linking to them.”

Link Building is the process of finding related/relevant websites and placing a link to those websites on yours then asking them to link back to you, i.e. link building is done through link exchanges or reciprocal links; the process by where both websites link to each other and bring mutual benefit to each site.

How many links do you need to have? It depends on the individual product category you compete in and how many links your major competitors with the top rankings have. At a minimum, you will at least need 25-30 relevant links.

Linking is critical not only with your search engine placement but it helps stabilize you positions in the search engines and delivers traffic directly from the sites that link to you.

In Summary, successfully implementing the above 3 strategies either through your own efforts.

Or through employing search engine promotion specialists will deliver the “triple punch” and the knockout punch you need to get top rankings on Google and the other search engines as well.

Article by Mark Klein, VP Sales Pageviews.com, one of the foremost search engine promotion companies specializing in search engine optimization and linking programs.

For further information as well as a free ranking report, contact Mark Klein at 480-703-6850 or send an email to mark@pageviews.com

by: Judy Williams

Where the coordination of event and conference management not enough.

Today’s organizers are generally expected to boost or promote attendance as well. Why? Because increased attendance means increased revenue.

Savvy planners are aware of  tried and true marketing methods and event promotion methods such as  e-mails, Web sites and direct mail.

Not all are aware of  marketing opportunities that  generate the very “buzz” you need to maximize attendance.

Before you start spending your marketing budget on the same old fare, consider that many other events are directly competing with your potential attendee’s time and money.

And for this reason, you must first determine what makes your event spectacular and the one to attend. If you can’t find a reason, it’s time to create one!

Location, Location, Location

In my twenty year planning career the buzz generated by Hawaii meetings far surpassed the sum total of every other location combined from the U.S., Canada and Europe.

Instead of a general apathy about the next quarterly meeting, Hawaii meetings had the attendees asking for information several meetings ahead so they could make plans for a family holiday to piggy-back on the meeting dates, and other arrangements and activities. I also know from the admissions of some attendees who might not otherwise have attended that meeting, that they attended, in large part, because it was a Hawaii meeting.

It’s not always geographically feasible or affordable to take our groups on to Maui but it’s very important to remember that when oft-jaded attendees are excited about a potential meeting site.

They generate their own enthusiasm within themselves and among each other. Talk among themselves often results in others from their office attending the event who might not have otherwise.

Attendees who have to push for permission to attend are often unusually creative in finding ways to convince management of the “vital importance” of this meeting.

Every location has its redeeming virtues. Seek out what makes a location special and unique and then show your attendees the best your site has to offer.

Start by using color pictures, typically available from your CVB, depicting natural splendor, sports and activities to inspire your attendees imagination. In this case, a picture is  worth a thousand words.

Star Tripping

Never under-estimate the power of, well, power. Famous people not only act as a draw for increased attendance but their presence can add vitality and excitement to an event. Leading to long term benefits for attendees and their organizations.

Bringing a celebrity is generally not an inexpensive proposition, yet a “star” may bring you just the results you need for your event.

First, do your cost benefit analysis. D etermine whether you wish to hire a speaker who fires up and inspires the sales force, or someone who is a draw and will put people in chairs, such as a Donald Trump.

Once you determine which kind of star you want in your galaxy, work with one of the many specialized speaker’s bureaus who specialize in such bookings. They have the inside scoop on who’s hot and who’s not, prices and availability. Literal stars draw our eyes to the heavens; celebrity “stars” can draw both magic and more people to your event.

An Affair to Remember

Like many organizers, your budget and goals for your event include a grand soiree, make it one you pre-publicize. Why sink all that money into the exotic dinner cruise without giving your potential attendees an opportunity to get excited? Include a decent sized color photo of the potential boat (or other location provided by your supplier) on your web site and write some splashy copy to knock those perched on the fence over to your side.

One example is a trick that I’ve seen generate  enthusiasm is to offer a free ticket or other such prize to every hundredth registrant.  No, this  won’t generate attendance from the ambivalent but it might entice a few still considering. This will  induce a certain enthusiasm and excitement among those planning to, or considering attending your event.

The Planner’s Best Friend

Many event and meeting organizers are unaware of how much the CVB can assist in your promotional efforts for event promotions and often at a minimal cost, or for no charge. The CVB has as much to gain from your group’s peak attendance as you do, so find out early in your promotional efforts just what is offered and at what cost. Don’t forget: Like any supplier, you can and should negotiate with the CVB for such event promotional assistance. Following are a few examples of what many CVB’s offer gratis, depending on the size of the group and its potential revenue to their city.

Full color visitor’s guides, local maps, pins, city fact sheets and area attractions brochures
Telemarketing to help build attendance
Pre-Promotion well in advance of your event.

Pre-printed literature can be personalized with your own copy for your mailings
The CVB’s logo, event promotional video, color slides and digital images
Exhibit displays
Airport electronic message board
“Meet and Greet”

In truth, CVB’s are thrilled to help promote your event and since they all offer different services and products, just ask. I have never found a CVB that didn’t bend over backwards to help make our events a success.

Don’t Overlook the Small Stuff

Event organizers are typically in a  whirl of conflicting demands and it’s all too easy to overlook some simple yet effective event promotion opportunities to promote your event. Here are a few:

Broadcast fax cover sheets
Letterhead
E-mail signatures
Announcements to trade press
Newsletters and magazines articles
Inserts in all outbound correspondence

Piggy-Back on Nearby Events

If an exciting, splashy event is scheduled in close proximity during your own event, let people know! Does your group have a group of golfers?

If a major golf tournament is scheduled nearby, immediately before or after your event, let members know. You might also consider offering transportation or something to assist those interested in attending the event.

Is Bryn Terfil performing nearby? To make your own performance sing, provide a means for attendees to get tickets and then promote the event in your promotional material about the conference location.

Press It

The press can not only give your event a subtle “plug” but this will be more likely if you have developed and maintain relationships with them. To cultivate such relationships, be accessible and if you find something that might be of interest to them that has nothing to do with you and your event, forward it to them. The press doesn’t forget favors and can be your best friend in getting the word out about your event.

Alas, desired conference attendance numbers are not as simple as, “If you plan it, they will come.” The most spectacular location and meticulous planning can be over-shadowed by reduced attendance but fortunately, there are many solutions, from the simple to the complex that will reap real benefits and bring bodies to your event.

Judy Williams

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